Tools

Curated Tools & Resources

We know that the last year has been a whirlwind of COVID-19 information. We’ve partnered with Native health experts to curate information to help make sense of it all, keep you informed, and help you talk to others about vaccines and other ways to stay healthy.

Below are downloadable resources to support you as you communicate with friends, family, and others in your community. 

In This Toolkit

  • Messaging & Conversation Guides
  • Fact Sheets
  • Social Media Resources
  • Signage
  • Videos


Guides

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COVID-19 Vaccination Messaging Guide

How we act and what we say in the moment can define perception and ultimately save lives. This messaging guide is based on insights from focus groups conducted between February 16, 2021 and March 3, 2021.

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Vaccine Conversation Guide

Do you have someone in your life that is hesitant to get a vaccine or confused about how to stay healthy? Use this guide to navigate conversations with these loved ones.


Fact Sheets

These fact sheets contain information about the Moderna vaccine that is intended to help you make the most informed decision possible about getting the vaccine to better protect yourself, your loved ones, and tribal communities, both urban and rural.

Information about mRNA COVID-19 Vaccines (Pfizer-BioNTech & Moderna)

Information about the Johnson & Johnson’s COVID-19 Vaccine

Information about COVID-19 Vaccines for Pregnant or Lactating Native People

For Parents: Information about the Pfizer Vaccine


Social Media Resources

Social Media Toolkit

You can use your platform to help us spread the word about the campaign. Explore the toolkit for insights for talking about vaccines and the pandemic, recommended messaging, and sample posts.

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TikTok Campaign Social Media Toolkit

This toolkit has information, resources, and original TikTok videos commissioned by Native influencers to support organizers in their outreach to Native youth about the COVID-19 vaccines. 

Native Families Vaccination Social Media Toolkit

This toolkit has information and resources to support organizers in their outreach to Native families about the COVID-19 vaccines for children.

I Got Vaccinated Avatar Graphics

We partnered with Native artists to develop avatar graphics. Share on social media and show your vaccination pride!

Facebook Frames

Already received your COVID-19 vaccine? Use these frames to share with your Facebook friends and increase awareness about the vaccines. You can select one with light text or dark text, to compliment your profile image.

I Got Vaccinated Badges 

We partnered with Native artists to develop ten different regional badges. Share on social media and show your vaccination pride!

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Guide to addressing dis-and-misinformation

This guide contains messaging, social media guidance, and graphics to help you address dis-and-misinformation in your community around the COVID-19 vaccines.

Social Media Content Ideas and Tips

This document contains ideas and tips for developing content and videos for social media. These content ideas use humor as a means for reaching your audiences and encouraging them to get vaccinated.


Signage

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I Got Vaccinated For The Love of Our People Signage

Download and print one of the signs and share why you got vaccinated on social media.


Videos: Sharing Our Knowledge

Expert Interviews

We sat down with some experts to get answers to questions about some of the recent updates in masking guidelines and virus variants!

A review of the CDC’s updated mask guidelines & recommendations for staying healthy.
Dr. Mary Owen (Tlingit), Physician of Family Medicine and Native Health 

An update on the hopes for the children returning to school
Dr. Allison Empey (Confederated Tribes of the Grand Ronde), Pediatrician 

An explanation of the risks of remaining unvaccinated
Dr. Dakotah Lane (Lummi), Lummi Indian Health Center 

An explanation of the COVID-19 variants and the COVID-19 vaccines.
Abigail Echo-Hawk, MA (Pawnee), Director of Urban Indian Health Institute

A short explanation of the safety of the COVID-19 vaccines for children.
Dr. Allison Empey (Confederated Tribes of the Grand Ronde), Pediatrician 

A review on why the Delta Variant is so contagious
Dr. Dakotah Lane (Lummi), Lummi Indian Health Center 

Town Halls

This series of town halls features healthcare workers and community members who share resources and empower Native people to make informed decisions about their health.

Urban Indian Health Institute Town Hall: Conversations on COVID-19 Clinical Trials

Urban Indian Health Institute Town Hall: Treatment Talks

Comedian Skits

We’ve partnered with Native comedians and writers to remind people how easy and safe it is to get a COVID-19 vaccine.

Take it from Rutherford Falls writer Dash Turner (Yurok): It’s best to get your vaccine information from health professionals!

Take it from writer and comedian Siena East (Choctaw) and Tai LeClaire (Kanien’kehá:ka & Mi’kmaq): getting vaccinated against COVID-19 is easier than parallel parking a car!

A lightning round of questions with a healthcare professional to learn about the COVID-19 vaccines and how you can become best friends with Buffy Sainte-Marie.
Dr. Shaquita Bell (Cherokee), board member of the Association of American Indian Physicians and Tai Leclair (Mohawk), writer and comedian

Adrianne Chalepah (Kiowa/Comanche/Apache), Dash Turner (Yurok), Brian Bahe (Tohono O’odham), Sienna East (Choctaw) & Tai Leclaire (Mohawk and Mi’kmaq) share the things they’ve done that are far riskier than getting vaccinated.

A gameshow parody where the contestant guess whether their relatives are “Vaxxed or Not!”
Featuring: Tai LeClaire (Mohawk/Mi’kmaq), Adrianne Chalepah (Kiowa/Apache), Dash Turner (Yurok), Brian Bahe (Tohono O’odham), Sienna East (Choctaw) & Cara Jade Myers (Kiowa/Wichita)

Lil Mike and FunnyBone (AKA Mike Bone) use humor in their skit to combat misinformation and encourage people to get the COVID-19 vaccine For the Love of Our People.

Lil Mike and FunnyBone (AKA Mike Bone) encourage people to stay safe and get the COVID-19 vaccine.

Lil Mike and FunnyBone (AKA Mike Bone) encourage people to stay safe and get the COVID-19 vaccine.

Lil Mike and FunnyBone’s (AKA Mike Bone) rap encourages people to stay safe and get the COVID-19 vaccine.

Lil Mike and FunnyBone’s (AKA Mike Bone) rap encourages people to stay safe and get the COVID-19 vaccine.

For the Love of Our People

Our people have met the challenges of COVID-19 with strength and resilience. We’ve masked up. Fed our communities. And sought healing through dance. Listen to others share their vaccine journey and the steps they’ve taken to ensure the well-being of the next generation.

In this PSA, Minnesota Lieutenant Governor Peggy Flanagan (a member of the White Earth Band of Ojibwe) and her daughter, Siobhan talk about the importance of the COVID-19 vaccine in protecting our children and future generations.

For the Love of Our People Jingle Special honors the lives lost and encourages vaccinations to protect our elders and children.
Shawna Tom (Te-Moak/Diné/Mescalero Apache), Jingle Dress Dancer

A video describing the For the Love of Our People partnership.

Tonia Jo Hall, AKA ‘Auntie Beachress’ (Lakota/Dakota/Hidatsa), encourages COVID-19 vaccinations and addresses the myths around the COVID-19 vaccines.

Representative Sharice Davids (Ho-Chunk) speaks to the importance of the COVID-19 vaccine in protecting ourselves and our communities.

Your auntie, Cecelia Firethunder (Oglala Lakota), has heard some people are on the fence about the COVID-19 vaccine. Now, she’s here to tell you why the vaccine helps keep you and others safe.